March 16th, 2010 by admin
Product DescriptionDon’t bother registering for Marketing 101. Instead, read this book. As part of the Harvard Business Essentials series, it serves as an introduction and overview of marketing in today’s business environment. It provides the marketing tools you’ll need to build your marketing plan, develop your marketing mix, differentiate your product, and position your brand. [...]
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March 16th, 2010 by admin
Product DescriptionIs your talent strategy a unique competitive advantage? As competition for top talent increases, companies must recognize that decisions about talent and its organization can have a significant strategic impact. “Beyond HR” shows how organizations can uncover distinctive talent contributions, strategically differentiate their HR practices and metrics, and more optimally allocate talent to create [...]
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March 16th, 2010 by admin
Product DescriptionToday’s young leaders grew up in the glow of television and computers; the leaders of their grandparents’ generation in the shadow of the Depression and World War II. In “Leading for a Lifetime,” Warren Bennis and Robert Thomas set out to find how eras and values shape those who lead. At the heart of [...]
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March 16th, 2010 by admin
Product DescriptionEffective managers know that timely coaching can dramatically enhance their teams’ performance. “Coaching and Mentoring” offers managers comprehensive advice on how to help employees grow professionally and achieve their goals. This volume covers the full spectrum of effective mentoring and the nuts and bolts of coaching.
Harvard Business Essentials: Coaching and Mentoring–A Harvard Business School [...]
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March 6th, 2010 by admin
Product DescriptionWhat really fuels long-term business success? According to Gary Hamel, world renowned management sage, in a world where adaptability and creativity determine competitive advantage, what organizations need now more than ever is a disciplined process for radical management innovation. In his most provocative book to date, he explains how to throw off the shackles [...]
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Tags: Book, Books, business, Essentials, getAbstract, Harvard, Marketer's, Partnership, Press, Summary, ToolkitA
